Major Transformation in CEE TV Markets
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چکیده
Television markets in the CEE region have experienced rapid growth in recent years. The number of multichannel TV households (households that can receive cable or satellite television, as well as terrestrial channels) grew by almost 50 percent and the share of Pay TV increased to over 40 percent between 2008 and 2010. Demand for multichannel TV in the region, however, is far from reaching saturation. Market experts, such as Ovum, project further growth in multichannel households of over 50 percent by 2015, which is striking compared to the mere 10 percent forecast growth in Western Europe.
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